Data Broker Registration for Key Marketing Advantage, LLC

KMA has always taken our commitment to ethical business practices related to direct marketing to consumers extremely seriously. We adhere to all government regulatory and compliance guidelines regarding communication with consumers and always employ best practices in line with industry standards. In our regular course of business, KMA does not have a direct relationship with consumers. We create direct marketing list verticals for advertisers from public & private databases, lists and data feeds sourced from a number of data compilers, aggregators and third party holders of consumer datasets. KMA has been good stewards of our data partners’ data and information with rigorous security policies and practices put in place to protect all consumers’ data. With the new California Consumer Privacy Act (CCPA) effective January 1, 2020, KMA has asked for and received documentation from all our data suppliers as to how they have prepared for and will be in compliance to this policy for all California residents. KMA’s website and privacy policy includes information applicable to California residents and CCPA. Requests for information related to their data record and personal information, complaints and access to opt-out of any KMA list and data products will be facilitated via a webform, email privacy@keymarketingadvantage.com or by mailing information to Key Marketing Advantage, Compliance Officer, 7 Edmond Road, Suite 100, Newtown, CT 06470. KMA will respond to the consumer, or their representative, within 30 days. Upon receipt of any requests from consumers to either opt-out or ask that their information not be sold, we will immediately delete the consumers’ information from our data repository. KMA will also contact all Data Providers that may have provided the consumer’s data to request them to delete this consumer from their records and require written confirmation with the date that this has occurred. Should a consumer ask for information as to what information that was collected and where their record originated, KMA will request the information from the Data Provider and then comply with CCPA policy with our response to the consumer. The same process will apply when a Data Provider has a request for deletion of a consumer’s information. KMA will delete all consumers’ information from our data repository immediately and confirm deletion in writing to Data Provider. KMA also replicates the above processes regarding all inquiries from any consumer, regardless of what State they reside in.